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Consumer Satisfaction in Smart Home Automation Market Rising Slowly though Overall Demand Continues to Drop
Smart Home devices and technology are supposed to make life easier for consumers, but a new report from Argus Insights shows that satisfaction is only slowly rising while overall demand continues the decline as revealed in the Connected Home Demand Report from June. Connectivity has been accomplished, but future success of the market will depend on how smart the products can really be. According to the new data, distrust from consumers about the reliability of connected devices is obstructing growth in consumer adoption and that, along with a steady drop in demand, may lead to a challenging holiday sales season for home automation companies. Argus Insights Smart Home Delight report is available here: http://www.argusinsights.com/smart-home-delight-2015/
Argus Insights proprietary analysis of 45,000 consumer reviews sourced from around the world from March through August 2015 shows that there is a slow improvement in satisfaction among home automation customers with smart light bulbs and security kits and hubs leading in ‘consumer delight' with the greatest disappointment in the category of security cameras. The report takes a deeper look at consumer response to security systems, in particular Canary and SimpliSafe, and security cameras and the Nest Cam market acceptance.
"These devices are still designed more for the Internet of Things than the Internet of Humans. Mainstream consumers were burned last holiday season by installation and reliability issues and though the remaining consumers in the market overall like these products more, the issues that forced out mainstream adopters after Holiday 2014 remain," said John Feland, CEO, Argus Insights. "Our analysis suggests that 2015 may be less than robust for smart home devices." Cont'd...
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