The AVC Group, in a effort to provide its international distributor network with a new level of training support, has begun a comprehensive training program that combines trade show, Internet, and field-based classes into one global training initiative.
According to Ken Johnsen, international training manager at The AVC Group, the new program was rolled out last month at ISE 2012 and featured brand specific training on the Elan, Niles, Xantech, Sunfire and Aton brands. "Over a five-day period we trained a large percentage of our European distributor partners and their trainers on every aspect of each brand's product line," Johnsen said. "We are now taking this same integrated approach and bringing it to every part of the world."
The entire focus of The AVC Group's international education effort, Johnsen emphasized, is to "train the trainers" to be complete experts in all of the five brands' product offerings. "Our goal is to provide our distributors with the tools they need to successfully represent any brand within The AVC Group. To achieve this goal, we are combining trade show, internet, and field-based classes into a single comprehensive program that allows for the largest number of trainers to be trained in the most time and cost-efficient way possible. These training courses will culminate in a certificate of completion for various products and techniques unique to the brands of The AVC Group."
Largely relegated to obscurity decades ago, old-fashioned television broadcasts—over the airwaves and not via cable or satellite—are enjoying an unexpected revival in the digital era.
With an increased array of online-video programming now drawing viewers' attention, companies are starting to pitch consumers on complementing online video streamed from the Web with broadcast-TV signals as a way to save money on cable subscriptions.
If it gains traction, this trend could undercut part of the rationale for selling off TV spectrum in voluntary auctions, approved by Congress on Friday, aimed at freeing up spectrum for wireless broadband.
There are signs that consumers are responding. TV-antenna seller Richard Schneider of St. Louis says sales at his company are soaring. Mr. Schneider's Antennas Direct sold 70,000 antennas in January, and he expects to double last year's sales of about 600,000. That was up from 400,000 antennas in 2010.
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