Travel Plaza TV, LLC has launched the first nationwide 3D digital signage network accessible to more than 23 million travel plaza customers every month, according to company officials.
"This 3D experience, without glasses, is revolutionary. Customers will be amazed at what they are seeing and advertisers will reap the benefits. 3D is the future, and of course our system will display 2D content as well," said Bill Botte, senior executive vice-president of Travel Plaza TV. Deployment of the specialized 3D screens at over 400 travel plazas across the U.S. will be completed by the end of June.
According to international research firm Parks Associates, 59% of U.S. broadband households want access to on-demand YouTube content through their pay-TV service, with the growing number of smart TVs and connected devices driving interest in online video options. Parks Associates will present new smart TV and connected consumer electronics research, with new content strategies to capture consumer interest and new revenues, at CONNECTIONS™ at TIA 2012, June 5-7 in Dallas, Texas.
Parks Associates reports over 80% of viewers interested in YouTube opt for a free, advertising-based offering, leaving few willing to pay to view YouTube content. However, the research firm notes, YouTube is investing in more original and professional content, with a growing lineup of channels and new functions such as Channel Search. By creating a more TV-like experience, YouTube enhances its value proposition to viewers, advertisers, and pay-TV providers.
THE SOCIETY FOR INFORMATION DISPLAY CELEBRATES 50 YEARS OF DISPLAY INNOVATION AND ACHIEVEMENT DURING DISPLAY WEEK 2012 IN BOSTON
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