BrightAuthor by BrightSign

BrightSign offers both hardware and software digital signage products. Their extensive range of players is compatible with several DS software products and the software spans everything from locally installed authoring and management to enterprise grade SaaS. We took four of their players for a spin to build a 2x2 matrix.

Sorting Out the Digital Signage Logistics Puzzle

Bill explains some of the different services that logistics companies and specialty consultants offer during the planning, installation and maintenance phases of a project, and why these types of vendors may (or may not) be worth considering for your next project.

DOOH Mysteries: How Much Do Outdoor LED Billboards Really Cost?

Large format displays like LED billboards aren't as exotic -- or expensive -- as they once were. But they're still complicated to quote and hard to buy. For all that, though, these natural successors to the roadside billboard market can teach us all about project planning, budgeting, and making memorable content.

German Consumers Walk through Stores with Their Fingertips

Germany's largest consumer electronics retailer was eager for a new solution that would bring the power of the Internet into the store to enhance the shopping experience. But, the retailer's requirements for a new solution were stringent and the company's internal teams needed new ideas

Examples of the First Moment of Truth (FMOT) in Digital Signage

Having had nearly 7 years to fully digest what FMOT means, we now know that it moments of truth can be found in any environment, not just retail stores. And understanding how they work inside of your environment -- whether it's a call center floor, an office break room, or a retail store -- can make the messages that appear on your digital signs much more effective.

Digital Signage - The Next Generation

Many of the brave and the pioneers that jumped in early on and rightfully so, are beginning to find themselves in the position where their Digital Signage system is perhaps antiquated, their operational costs are higher than expected, they've fallen out with the solutions provider, the software is no longer supported, system features are falling behind newer solutions or advancing technologies that are continually evolving, etc… the list is endless.

Viewsonic and Digital Signage

The industry leaders are redefining the possibilities of digital signage, developing additional ways for companies to deploy and manage well-executed commercial display solutions that weren't previously possible. Through these technologies, companies can develop and deliver bold, personalized messages that draw customers in and increase revenue for their business.

Digital Signage Series - Video Walls

An introduction to video walls

Hotels getting into the Ad Revenue Game

Typically hotels buy advertising. on a recent trip to New Orleans, I came across a Hotel selling advertising and providing a compelling reason to sign up.

Argo Tea Turns to BrightSign Digital Players for Dynamic HD Menu Boards

With offerings as creative and addictively delicious as Green Tea Strawberry Crème, MojiTea and Teappuccino, Argo Tea, a successful chain of specialty tea cafs, wanted to update its static menuboards to cost-effectively improve their presentation and automate new content delivery.

Considerations for Outdoor Signage

Outside, digital displays are in an uncontrolled, harsh environment that is constantlychanging, meaning anything can happen to them. To successfully deploy digital displays in outdoor environments, many factors must be considered.

Lucky Strike Digital Signage Case Study

Lucky Strike Lanes and Lounges introduced the upscale boutique bowling experience six years ago, and have now added BrightSign media players to deliver high-quality video artwork complementing their trademark cocktails, private lanes and sophisticated menu. BrightSign Network Management enables art displays and promotional messages to be coordinated, from California to New York.

Take a Stand Against Showrooming with Digital Signage

"Showrooming," the practice of researching products in a brick-and-mortar store and then buying them somewhere else, is getting a lot of attention lately. Not that it's anything new. Budget-conscious consumers have always been inclined to defect when presented with a better deal

PADS digital signage software keeps train passengers on the move

Station Entrance Emergency Information Panels (SEEIP) project was initiated to bring messaging to passengers before they purchase tickets; LCD panels located at station entrances inform passengers of any problems that could delay travel time.

Choosing a Display for Digital Signage

This is Mark's second article in a series at AVSystemsMag about the Digital Signage process - a look at display technologies.

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Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Prcis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.