Scala Inc. today offered five tips for retailers that are looking to get started with digital signage systems to educate consumers about available products and services, cross-promote products and improve the customer experience. A recent retail sector technology adoption study from CompTIA found that one in three U.S. retailers currently uses digital signage with another 22 percent planning to implement soon. Among the top ways retailers use digital signage are for sales or promotional announcements; photo displays including images of customers using products; and custom videos such as tutorials, advice and customer testimonials. “A growing number of retailers are adopting digital signage because they see it can help them alter the usual shopping patterns of consumers,” said Marcy Patzer, senior director of retail strategies, Scala. “By enabling this change even for a split second, retailers entice customers to stop their routines and direct their attention to something new. That split second can truly transform consumer shopping activities and buying cycles.” Scala offers retailers the following five tips as they look to get started with digital signage:
Consumers and the Environment to Benefit
Platinum Tools® Launches VDV MapMaster™ 2.0 Length Measurement Voice/Data/Video Tester at 2012 CEDIA Expo
Now Shipping, the Updated VDV MapMaster Now Includes Cable Length Measurement, and Combines Continuity Testing, Mapping, and Tone Generator into a Single Unit
Global market research firm seeks top-level speakers to discuss connected home markets and partnership strategies
We recently reviewed the Raspberry PI for use a Home Theater PC (HTPC) and found that performance was a little sluggish. In order to improve performance, Raspberry has now released Raspbian, which is a, hard-float optimized version of Debian. One of the main areas of improvement for general use will be web browsing. For XBMC users, audio stream decoding is significantly improved. The chart above shows the amount of CPU time required to decode various audio formats in real time on the Raspberry Pi. This is particularly important for XBMC users as all audio streams are decoded in software on the ARM CPU, and high-bitrate audio streams can be troublesome. This data shows a significant performance increase when decoding these formats on Raspbian. Full benchmark results can be found here . The latest release also brings improvements to the firmware, kernel and applications, and is recommended as the distribution most appropriate for general users. An SD card image of Raspbian is now available for download from http://www.raspbian.org
Customers in Europe and the Caribbean Adopt iStreamPlanet and Haivision's Go-Live Package to Stream the London 2012 Olympic Games to Internet Viewers
The FOX USB Extender is an efficient solution for professional AV system designs that require KVM - Keyboard/Video/Mouse support, reducing the need for additional IP network drops, equipment, and software.
FreeCast's 5000+ channel eMedia Guide, new state-of-the-art device, and rapidly growing subscriber base plans to offer pay-per-channel premium programming alternatives to cable and satellite distributors.
SnapAV is the first manufacturer to have a Control4 Certified driver for DVRs.
DTS Audio Solution Enriches the Surround Sound Experience of Samsung Smart TVs
TiVo to Acquire Leading Platform for Improving TV Advertising Effectiveness Based on Connecting Same TV Household Viewing Data and Purchase Data
Acquisition of TRA to Provide TiVo With Unique Insights Into What TV Viewers Watch and Buy
Millions of Household Burglaries Occur in the United States Each Year----- Home Automation Offers Extended Security - Allowing Customers to Control Locks, Alarms and Motion Detectors From a Smartphone or Computer
The new model is part of the company's expanding line of wireless speakers that includes rock, planter, and decorative garden speakers.
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Automation & Control - Featured Product
Smart Bulbs are out there and they can do far more then just provide light. Speakers, projectors, wi-fi extenders and more. The standard light socket that is wired up and ready to go in nearly every home in North America is now providing an easy and affordable option for home owners and renters alike to enter into the world of the "Smart Home". Here is a look at some of the Smart Bulbs and Smart Lighting options out there, and this list is just the beginning. In this ongoing article we hope to continue to add to and grow this list, so stay tuned!