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Scala Inc. today offered five tips for retailers that are looking to get started with digital signage systems to educate consumers about available products and services, cross-promote products and improve the customer experience.
A recent retail sector technology adoption study from CompTIA found that one in three U.S. retailers currently uses digital signage with another 22 percent planning to implement soon. Among the top ways retailers use digital signage are for sales or promotional announcements; photo displays including images of customers using products; and custom videos such as tutorials, advice and customer testimonials.
“A growing number of retailers are adopting digital signage because they see it can help them alter the usual shopping patterns of consumers,” said Marcy Patzer, senior director of retail strategies, Scala. “By enabling this change even for a split second, retailers entice customers to stop their routines and direct their attention to something new. That split second can truly transform consumer shopping activities and buying cycles.”
Scala offers retailers the following five tips as they look to get started with digital signage:
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