BTX Technologies, a value-added distributor and manufacturer of interface, integration, and system products, today announced that the company has supplied 40 Gefen Digital Signage Media Players with Wi-Fi™ for use at the Resorts World Casino New York City. Purchased and installed by systems integrator The Integration Factory, the high-definition players are being used to deliver up-to-date dining information to digital menu boards located in the casino's food court and Aqueduct Buffet.
Resorts World Casino New York City is the Big Apple's first casino. Adjacent to the Aqueduct Racetrack in South Ozone Park, Queens, the two-story property offers 4,468 video lottery terminals and 550 electronic table games. For hungry guests, the casino features 17 dining options, including a full food court and the 400-seat Aqueduct Buffet. 40 digital menu boards provide patrons with current information on the availability and pricing of breakfast, lunch, and dinner items. Each display features a Gefen media player mounted directly behind it, which is connected to the casino's food court network server. This allows Resorts World technicians to access all local players remotely with ease from the digital and A/V media office.
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Roku has just closed a $45 million Series E round. Investors include News Corp and British Sky Broadcasting (BSkyB). News Corp’s chief digital officer, Jon Miller, has also joined the Roku board. Mr Miller commented: “Roku's significant technology advantage, coupled with a strong market position, places them in a unique position to be an integral part of the television landscape for years to come.”
According to Roku, The money will be used for expansion, as well as for other initiatives. No doubt, some of the money will be used for the completion of the Roku Stick, which is due to launch this week. It’s not clear whether any will be earmarked for commercial applications, such as digital signage. (Roku Founder and Chief Executive Officer Anthony Wood is also the Founder and Chairman of the Board of BrightSign, whose players are based on Roku technology.)
With entry level devices, at half the price of an AppleTV, this will surely give Apple a further run for its money; although, having sold 1.3 million units, AppleTV is still a hobby for the company, so they may not even care.
On the media front, News Corp already has several apps available on the Roku Channel Store, including Fox News, WSJ Live, and X Factor and will no doubt add more. BSkyB’s Now TV streaming service is available on Roku boxes.
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