Pre-Wire Your New Home - Chapter 5: The Actual "Pull"

Whatever systems or wires you choose, these general rules and procedures will make the job easier.

Surround Sound Technology Training

Starting with Dolby Surround, which used four channels (front left, front right, phantom center, mono surround - though usually using two speakers), the public began to expect the increased realism brought about by sound location cues being able to move across the front soundstage, and from front to rear for ambience or special effects.

Taking TV Lifts To New Heights

As Plasma and LCD TV's continue the downward trend in pricing they are becoming ever so more available to consumers who 2 or 3 years ago could not afford them. With the increase in flat panel TV's sales comes the old age dilemma of where to place the TV once you have got it home.

The Sales Presentation ... The Bottom Line Is Selling

Selling is hard work, even in the virtual world of the Internet. It requires strong motivation, personal pride, perseverance, flexibility, energy, discipline, and focus. Above all, it requires communicating and being able to read/understand the prospects' attitudes and needs…real or perceived.

Trade Show PR Mining…It's Time for Someone Else to Do the Labor

Conventions/conferences are events that challenge a man's (and woman's) stamina. They push you to the limits of creativity and performance. Companies spend hundreds of thousands, no millions to attend them annually just to reach, educate, inform, persuade other companies and the media.

Why Doesn't the Press Call, email, Text, Tweet?

Just because the lowly company press room is pivotal for everyone, everywhere why should the person leading the charge stoop to make certain the company's press site had just the right information and that the information is easily available, fresh. We wrapped our many years of experience and feedback from media people into the attached article.

WirelessHD

WirelessHD products have been available since last year but I believe we're about to see it go even more mainstream with the onset of products coming on the market at under $2000 for a high-end LCD TV.

Bringing the In-Store Message to Life

Small retailers have taken advantage of the affordable stand-alone digital signage solutions that can be programmed and updated with a USB stick or a removable flash memory card. With these solutions, entertaining sales messages can be created, modified and updated in just minutes using simplified software provided with the system. In multi-location, multi-sign operations, managers are using standard network wiring and the Internet cloud to upload fresh, attention-getting sales messages and to manage the timing and placement of product multimedia messages.

Broadband - A New Utility?

The 'connected home' is really starting to become a reality. With more and more devices that link to the home network arriving in stores the prices are plummeting. Broadband is cheaper and service providers are under pressure to find new ways to exploit their mobile and fixed broadband networks. In addition, concern for carbon emissions and new smart grid strategies are driving the deployment of still more networked devices. There are challenges though.

CES 2010 - Look Good, Act Assured, Play Loud

CES is like Cherry Blossom time in Japan or on the Potomac. Or Mel Brooks' Springtime for Hitler! Just a great way to start fresh and see if the industry can get it right…this time. Before Shapiro could open the festivities, Google's Schmidt decided he'd pull a Steve and take the wind out of Shapiro's CES sails with his Nexus One unveiling.

CES 2010 Special News Report

News releases and announcements from the show

Content Insider #136 - Social Media Spying Everyone Follows Social Media … Everyone!

Our kids do nearly everything on their smartphones or netbooks. Because we're slightly retarded, they use email for us. For everyone else -- friends, schoolmates, relationships -- they max out all of the capabilities, features and benefits of today's Web 2.0 social media. They simply look at us and repeat Graves's words, "I have to live my dreams." They aren't alone! "One man's terrorist is another man's freedom fighter." - Raul, Die Another Day (MGM - 2002)

Content Insider #137 - Innovation Innovation, Mainstream on Different Time Schedules

The words innovation, efficiency and multitasking may not have been invented in Silicon Valley and the other technology enclaves, but they were refined, honed, perfected in these areas. When the economy stagnated, financial analysts and economists were quick to say the PC/CE/communications industry centers of hyperactivity had lost their edge. In the U.S., they were simply no longer capable of changing the way we live/work. They couldn't be counted on to and move the economy forward. In fact, other countries were becoming the technology hotspots, generating the ideas and the products.

Content Insider #142 - Internet TV Cable vs. Internet - The Battle for Eyeballs Gets Serious

Kids don't watch much TV with us anymore. They use their Roku units. They log onto their favorite shows. They YouTube oldies but goodies. They watch shows from Spain, France and Mexico (one is studying French, the other Spanish). They're watching how-to YouTube segments. They watch the stuff on their smartphones and their notebooks...not the TV. That's got Tellywood worried because they don't control that much anymore. True ...the only person you hate worse than the phone person is the cable guy! How will our content life change?

Direct Marketing Gets You Noticed

In today's cluttered marketing environment, it can be difficult to effectively deliver your message. By using door hangers as a direct marketing tool, you can differentiate your brand and reach your customer successfully.

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