So we have projects being carried out in every technology area without a long-term plan as to what the silicon corridors are going to look like in 50 years (2068) or even 2042.
Even though industry analysts are lukewarm on the success of VR (virtual reality), you couldn't tell it as you navigated around many of the booths during CES with HMDs (head-mounted displays) taking you into fantastic immersive worlds and games.
Thanks to the refinement of personal identity tracking and AI-based content management/delivery, channel surfing and buffering will be things your grandparents talk about in 2041.
You see, each smart device has to work and it has to work with all the other devices in the home … all the time.
The challenge is the compute power required to properly support 360 video and VR and the fact that I probably don't want your immersive experience interfering with my immersive experience.
VR takes you into a filmed or computer-generated world, while AR adds something into your world.
They've grown up in the DIY (do-it-yourself) environment, focus on how things are made, seek peer recommendations/affirmation and are usually early adopters of products that are practical yet cool.
The consumer wants to view his/her stuff in the highest quality possible, which means 4K HDR (High Dynamic Range). A growing number also hunger for 360 immersive video.
All of the major studios - Fox, Turner, Disney, ILM, and others are figuring out how to tell narrative stories like Martian VR, Star Wars VR, Jungle Book VR and Jurassic World: Apatosaurus while wrapping the content in a secure envelope.
All those connected objects will yield data on how machines and people interact with them. The fact that they can't manage the data they are already accumulating doesn't bother them because more is always better.
It is estimated that there are roughly 1.8 billion Millennials on the globe today; and while you may look down on them right now, by 2025 they'll comprise 75 percent of the workforce.
Yes, despite sucking up batteries and data plans, all that Rio Olympics stuff you streamed to your TV, computer, tablet and smartphone wasn't really VR.
Security shouldn't be just a checkmark before an app is released, it should be the starting point for developers.
Whether your executive has been asked to make a one-hour keynote or be part of a five-person panel session, here's a dirty little secret … smart speakers don't try to fill the allotted time!
Unfortunately, there is a critical shortage of marketers who are competent and confident enough to share.
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