Parks Associates: More Than 100 Million U.S. Households Do Not Have a Smart Home Device

Research from Parks Associates shows that more than 100 million U.S. households did not have a smart home device at the end of 2016. Analysts at the international firm note that reaching those households requires continued investments to create unique and personalized consumer experiences. Industry-leading executives will join Parks Associates to discuss investment and growth opportunities for the smart home and IoT at the 21st-annual CONNECTIONS™: The Premier Connected Home Conference on May 23-25, 2017, in San Francisco. 

"The smart home market is experiencing strong growth and is preparing the transition from early adopters to the early majority," said Tom Kerber, Director of IoT Strategy, Parks Associates. "Natural language control and analytics-based automation are simplifying the user experience and together act as a catalyst for the smart home market." 

The research firm, in its NUMBERS™ service, estimates that by 2020, more than 12 million U.S. households will have a smart water leak detector, more than 40 million will have a smart thermostat, nearly 50 million will have a smart light bulb, and nearly 14 million will have a smart home controller. This year's CONNECTIONS™ Conference will examine the investment and growth opportunities in the IoT that will drive this growth and adoption in smart home solutions. 

In the session "IoT and the Smart Home - Investments, Start-ups, and Growth," at 1:45 p.m. on Thursday, May 25, investors and VCs active in the IoT will discuss the start-ups, new technologies, and cutting-edge innovations that will drive the market in the future. Speakers on the panel include the following: 

Greg Mischou, Sr. Partner, Woodside Capital Partners 
Ashish Nair, Analyst, Citi High Yield 
Kelemen Papp, Executive Director, Mooreland Partners 
Rod Turner, CEO and Founder, Manhattan Street Capital 
Michael Yang, Managing Director, Comcast Ventures 


"Regulation A+ is well suited to raising capital and conducting IPOs for IoT companies," said Rod Turner, CEO and Founder, Manhattan Street Capital. "I will present how to succeed with Reg A+ to raise up to $50 million per year and give guidance on how to assess which companies it is an ideal fit for." 

"We see the advent of the connected home as a major strategic inflection point for many traditional home products companies," said Greg Mischou, Senior Partner & Managing Director, Woodside Capital Partners. "A consensus view is forming that it is critical to have a connected product strategy with many companies looking to realign their business through strategic acquisition or dramatically ramping up internal development efforts." 

"As more products continue to inundate the nascent smart home market, it's critical to bring leaders in the space together to discuss the direction the space is headed, upcoming challenges, and possible solutions -- all with the consumer's needs at the forefront." said Michael Yang, Managing Director, Comcast Ventures. "CONNECTIONS™ provides this annual platform to keep the conversation moving." 

To register, visit http://bit.ly/CONNUSregistration. To schedule an interview or request research, contact Holly Sprague at hsprague@gmail.com, 720.987.6614. 

About CONNECTIONS™ 

CONNECTIONS™ is the premier connected home event hosting over 700 executives from the connected entertainment, IoT, and smart home industries. The event features pre-show research workshops highlighting Parks Associates' consumer data and analysis and conference sessions focused on technology adoption and trends, forecasts for new products and services, and evaluation of new business strategies and monetization opportunities. Contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

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