How Amazon's Alexa Could Drive the Connected Car Revolution

Harsh Chauhan for The Motley Fool:  From pulling up location coordinates to finding a free parking spot or opening the garage door, virtual assistants in cars are going to play a key role in powering the connected-car revolution. The voice-enabled virtual assistant space is becoming hotly contested among tech giants.

Amazon.com (NASDAQ:AMZN), however, seems to be taking the lead in this market with its Alexa Automotive platform, which is powered by the Echo voice assistant. The company has lined up deals with some of the biggest automakers, and is also receiving support from third-party accessory manufacturers such as Logitech (NASDAQ:LOGI) that could give Alexa a major push.

The Consumer Electronics Show held in Las Vegas last month showed that Alexa is finding favor among carmakers, as Ford (NYSE:F) and Volkswagen (NASDAQOTH:VLKAY) both said they had signed up to use the platform for services including weather updates and navigation. This is a big deal for Amazon; it needs to sign up big automakers for Alexa to steal a march on rivals such as Microsoft's Cortana and Alphabet's Google Assistant.  Cont'd...

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