Sears parlays brand reputation and service network with connected home line

Bruce Brown from DigitalTrends:  Meet the new brand, same as the old brands. Sears Holdings, the U.S. holding company that owns the Sears and Kmart retail chains, has repurposed and combined three of its best-known product names — Kenmore, Craftsman, and DieHard — into the new KCD brand for connected products, according to Twice.

KCD president Tom Park pushed the focus on smart homes as a way to not only participate in the connected space market but bring to the relatively new market two elements he sees as missing: trust and reliability. Kenmore appliances bring a full century of history. Craftsman tools are known for their guaranteed durability and lifetime warranties. DieHard batteries have helped start automotive products for more than 50 years.  Cont'd...

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