Apple strategy in 'smart home' race threatened by Amazon

Stephen Nellis for Reuters:   In less than a year, Amazon's combination of the Echo speaker system and the Alexa voice-controlled digital assistant has come close to delivering on the elusive promise of easy-to-use technology that can control gadgets in the home with a few spoken words.

Yet Amazon.com Inc's (AMZN.O) surprise success sets up a long-term battle with Apple Inc. (AAPL.O) and Alphabet Inc's Google (GOOGL.O) for primacy in the connected household. And the contours of that competition are following a classic tech industry dynamic.

Amazon is pursuing an open-systems approach that allows quick development of many features, while Apple is taking a slower route, asserting more control over the technology in order to assure security and ease-of-use.

The strategic importance of the "connected home" niche looms large: Amazon wants a way to own its customer interactions -mainly shopping online - without an Apple phone or a Google Web browser as an intermediary.  Apple needs to keep the iPhone at the center of customers’ lives, and has built a whole home automation architecture, called Homekit, into its smartphone.  Cont'd...

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

Octava -4K UHD Video Over LAN Matrix Switch. Video Wall Processor

Octava -4K UHD Video Over LAN Matrix Switch. Video Wall Processor

The Octava PRO DSX is a simple to use, powerful video distribution solution designed to deliver HD video including 4k UHD from multiple sources to multiple displays. The PRO DSX also functions as a Video Wall processor to create n x m video walls. The PRO DSX delivers HD video over standard CATx LAN cables allowing for simple integration in virtually any infrastructure. The PRO DSX was specifically designed for ease of use for residential installations and engineered for scalability to accommodate large video distribution systems such as education, corporate , and hospitality applications. Easy to configure and customize for your video system - Build virtually any size video matrix switch system. The Pro DSX is a scalable platform enabling easy system growth. Simply add PRO DSX TX for each video sources required and a PRO DSX-RX per display. Video Wall Support- The PRO DSX features a built-in video wall processor that enables you to create custom video walls.