With 7 mini houses, the first Sonos store lets you hear as you would at home

Keith Nelson Jr. for DigitalTrends:  Home is where the heart is and the heart of Sonos’ new 4,200-square-foot retail store is a recreation of the home experience. Located in New York City’s trendy SoHo neighborhood, multiroom audio pioneer’s first ever retail store was built following one core acoustic principle: 50/50. “We wanted a 50/50 environment. 50 percent diffusion and absorption, 50 percent reflective,” said  Whitney Walker, general manager of Sonos Stores, during a tour of the store, referring to the different manners in which sound interacts with the store’s surrounding environment.

The result is a retail store that never feels as if it is trying to sell you anything other than a good listening experience. The highlights of the store are the seven listening rooms, each designed to “recreate that experience of going to somebody’s home” and hearing new music, according to Siegel. Cont'd...

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