Why The Amazon Echo Is The iPhone Of The Smart Home

Michael Wolf for Forbes:  If you’re like me, remembering how different using a mobile phone was back in 2006 is getting increasingly difficult. That’s because today we live in a world so completely transformed by the iPhone, it seems as if it’s always been that way.

But looking back, things were indeed very different. If you used a smartphone at all back then (something the vast majority of consumers did not), chances are it was a Blackberry. If you tried to use the Internet on your phone, you might remember the “mobile Internet” experience, such as it was, was pretty horrible. Most consumers at the time still used basic feature phones, and industry analysts predicted that smartphone adoption would grow, but not at nearly the eye-popping rate we would soon see in the age of the iPhone.

As we now know, the transformative nature of the iPhone quickly changed nearly every assumption we had about mobile phones and, as a result, had a ripple effect that resulted in nearly every company in mobile (and pretty much every industry) changing their own approach to the market.

In many ways, I think the the Amazon Echo is an equally transformative product for the smart home. Whether it’s how early Echo owners are interacting with their device or its how Amazon itself is rewriting the rules of competition,  the two products share a number of industry-disrupting similarities.  Cont'd...

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