How Do You Sell Lots Of Smart Home Gear? Scare Off A Burglar, Natch

Michael Wolf  for Forbes:  Being a startup in the smart home industry can be tough. Not only is there lots of competition, but usually you have to spend lots of time and money educating the consumer about what your product does.

Smart home gear tailored towards home security has it a little easier, since most consumers understand that security keeps bad guys away. But when your product is a sub-$100 device with no 24/7 monitoring like the big boys, you then have to spend much of your time creating a compelling message that your low-cost gear can do the job.

This was the challenge faced by Korner, a Seattle startup that makes a patented, ultra-low-cost security sensor. The device, which comes in packs of three for $98, can be stuck on any window or door and sounds an alarm when it senses movement. This sounds great but, if you’re like me, you wonder if putting your safety and security in the hands of such a low cost system is a good idea.  Cont'd...

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