Smart Home Device Buyers Want Support

By Aaron Baar for MediaPost:  Although they have been tagged as one of the bright spots for the coming year in the consumer electronics sector, makers of smart home devices need to be concerned about user-friendliness if they want them to truly take off.


According to a survey conducted by support.com, which provides tech support and support center services, nearly a third (31%) of smart home system owners struggle with the complexity of setup. In addition, 43% of potential smart home device buyers are concerned about how complex setting up the system might be. 

“Complexity is starting to impede adoption,” Alex Polous, Support.com’s vice president of marketing, tells Marketing Daily. “If we want to increase adoption, we need to look at the user experience and not just the flashy features.”

Still, 37% of current smart home device owners installed the devices themselves, and 61% want to attempt to fix the issues on their own. Providers, then, should offer an array of support options for different customers and for different stages of ownership, he says.  Cont'd...

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

Luxul - Not just a router, it's EPIC

Luxul - Not just a router, it's EPIC

The network is the foundation on which modern entertainment, security, control and automation systems are built. The new Epic series of routers from Luxul are designed to help integration professionals build that foundation and deliver a great customer experience. The router is a critical piece of every network-connecting a local network to the Internet, controlling traffic and providing security. With the release of its new Epic series, Luxul has redefined the router, adding capabilities that make it far more than just a traditional router. In addition to being high-performing commercial grade routers, the Epic series offers a platform for optimizing the user experience in smart homes, workplaces, retail establishments and more. This experience is delivered through Luxul and third-party applications running on the Epic platform.