A Disappointing Consumer Electronic Show (CES) For Home Automation
Mike Krell for Forbes: Ultimately, my problem and disappointment with the CES home automation offerings this year was the fact that there were too many undifferentiated products and not enough simple solutions.
It seemed that most companies wanted to focus on their single use product or application, and I’ve got to say, I was underwhelmed—especially with the differentiation from product to product. How much differentiation can there be in a doorbell or lock? Don’t get me wrong; I saw a few unique things. However, my belief is that 5 years from now all home automation products will be pretty much the same, and the products won’t address what the consumers really want. Why? Because it’s not about the products.
Consumers today may be thinking of just buying a product such as a doorbell, lock or camera, but when you talk to most people, what they want is to use technology to change or enhance their lifestyles. Consumers want to use technology to make their lives simpler and easier. I like to call these lifestyle solutions “scenes”. Scenes are derived from the way we (want to) live. Cont'd...
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