Study - Smart Home Technology Will Have Greater Impact Than Wearables

New GfK research shows that half of US consumers believe smart home technology will have a major impact on their lives – a higher level than wearables or cloud computing and equal to mobile payment systems.

The study, which covered seven countries, asked consumers to choose which of 11 leading-edge technologies – from 3D printing to augmented/virtual reality to Internet of Things -- would be important to their lives. (Respondents could choose as many technologies as they wished.)

In the US, 51 percent of consumers picked smart home, versus 50% for mobile payments – a statistical tie; these compare to global levels of 54% for mobile payments and 51% for smart home. (The global figures cited here represent five of the seven countries in the full survey – US, UK, Germany, Brazil, and South Korea; data for China and Japan will be released later.)

Four in ten (42%) US consumers cited wearables – significantly higher than the global score of 33% -- while cloud computing came in at 41%.

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