Wireless Multiroom Audio: Room For More?

By: Joseph Palenchar for Twice:  Sales growth is slowing in wireless multiroom audio even as more companies enter a market whose top brand – Sonos — enjoys almost a 90 percent dollar share of the market at the retail level.

So you’d think the market would be in the midst of a shakeout, shrinking margins, and a downward spiral in average selling prices. But you’d be wrong, at least for now.

Some audio suppliers see ASPs and retail-level margins holding steady or rising as high-performance audio brands begin to play in a market established by Sonos 10 years ago. And they aren’t too worried yet about slowing growth because the household penetration rate is still very low. Only 2 percent, or 3 million, of the country’s 116 million households have wireless multiroom-audio speakers, according to estimates from Yamaha, which entered the market in August.  Cont'd...

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

Give your customers First-Class Service with Pakedge BakPak

Give your customers First-Class Service with Pakedge BakPak

Pakedge BakPak allows you to know when your customers' networks need attention--before they do. Instantly receive notifications, email or texts so you can react quickly. Constant network management allows you to have your whole customer base at your fingertips in an easy to read dashboard showing the status of all your customers. And you can even access, troubleshoot, and resolve network issues right from your mobile device or laptop.