Target Opens Dedicated Store For Smart Home Gadgets

Aaron Tilley for Forbes:  At an event on Thursday afternoon, Target will unveil what it calls the Target Open House, a 3,500-square-foot retail space located in San Francisco’s Metreon shopping center with a house inside made of transparent walls and furniture. The transparent house is packed full of smart home gadgets.

More than 30 devices are placed around this demonstration house, including smart home gadgets like the August smart lock, the Nest learning thermostat and Sonos wireless speakers. But not all the devices are related to the home – Jawbone and Fitbit fitness trackers will also be present.

The space is focused on showing consumers what all these products do and how they can work together. Target is using an app called Yonomi, which syncs up connected devices together in the cloud, to get them talking to each other. For example, a baby monitor could detect if a baby starts stirring in a crib and could tell the Sonos speakers to play ambient background noise to soothe the baby back to sleep.  

Although it is a retail spot, Target wants the space to also be used for local smart home entrepreneurs to meet up, do product demos and give talks.  Cont'd...

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