Are Retailers Eyeing The Market For Smart Home Installation Services?

From Michael Wolf for

Today, Forbes and others reported on a massive new funding round for a Lowe’s-backed startup to the tune of $65 million.  While founder says he still controls the company, there is no doubt Lowe’s sees as an important weapon in its expansion into the local installer services economy.
But the most interesting part about the deal for me was thinking about how this nationwide network of local installers could help another Lowe’s strategic initiative – Lowe’s Iris – get traction.  Iris is the company’s smart home platform, which is the centerpiece of Lowe’s effort to put itself in control of a growing market that we at NextMarket forecast to be worth $7.8 billion in the US alone by 2019.
Smart home savvy readers are probably asking, “isn’t Lowe’s Iris a DIY (Do-It-Yourself) product?” It’s intended to be, but let’s be honest: DIY is the smart home industry’s big lie, since getting mass-market adoption will likely require a light-service channel to help Grandpa, Mom or even me install that new intelligent wall switch or smart water valve without electrocuting myself or flooding the house. Cont'd...

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