Start-Ups Place Bets On The Smart Home

The fledgling home-automation market is growing quickly and continuing to attract new companies. Some of the newest entrants include Ecovent, Snupi Technologies, Cielo WiGle and Droplit. iDevices, the maker of Bluetooth kitchen and outdoor-grill thermometers, also plans an entry.

The newcomers enter a market whose U.S. unit sales will grow in 2015 by 20 percent to 24.9 million units and grow at 20 percent rates in 2016 and 2017, a Parks Associates/Consumer Electronics Association (CEA) report shows.

The units include smart thermostats, networked cameras, smart door locks, water-leak detectors, smart smoke and CO detectors, smart light bulbs and switches, smart plugs and outlets, smart power strips, and the like.

Despite the gains, only 10 percent of U.S. households have at least one smart-home device, and no single device has an ownership rate exceeding 6 percent, the Parks/CEA survey found. The survey also found that 62 percent of broadband-connected households in the U.S. are unfamiliar with smart-home products, almost 70 percent don’t know where to buy them, but 20 percent intend to buy one or more smart-home devices in the next 12 months.

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