Parks Associates: 62% of Consumers Unfamiliar with Smart Home Products or Services

Parks Associates reports that approximately two-thirds of U.S. broadband households are unfamiliar with smart home products or services. Further, few consumers know what smart home devices and services are, who sells them, or where to buy them. New research, IoT for Smart Home Devices and Controllers, published by Parks Associates with the Consumer Electronics Association (CEA)®, analyzes the results of a Q2 2014 survey of 10,000 U.S. broadband households. The results include recommendations for the connected home industry, analysis of consumer demand for smart home products, and strategies to raise awareness of smart home devices and their sales channels.

“Today, smart home service providers control almost every aspect of their offerings while consumers make only one choice - the service provider,” said Tricia Parks, CEO and Founder, Parks Associates. “Deploying open solutions that give consumers a degree of control over their ecosystem represents a major competitive element and an opportunity to increase revenue and business opportunities for software, hardware, and service players. However, consumers have to know where to find these devices, so these companies also need better promotion of their sales channels.”

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