Strong Q4 Expected In Home Automation

Mass-market home automation will come into its own in the fourth quarter, driven by widespread retail rollouts, a growing product selection, growing consumer awareness and falling prices, marketers and analysts told TWICE.

If Apple launches its HomeKit home-automation initiative as expected in the quarter, awareness and sales will grow to even higher levels, thanks to the company’s massive advertising and promotion budget.

Home automation will enjoy its largest retail/e-tail presence ever in the fourth quarter, said Z-Wave Alliance chairman Mark Walters. “We’ll see a lot more advertising this fourth quarter, including from Apple.”

A strong brick-and-mortar presence, he added, is a “brand new” phenomenon. “Up until the past month or two, the products were bundled with service from telcos and other service providers, or you bought at e-tail as an early adopter.”

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