LG Launches New 55-Inch Curved OLED TV in U.S. for Under $3,500

The all-new 55-inch class (54.6 inches measured diagonally) LG Curved OLED TV (Model 55EC9300), will be available beginning this month at various retailers nationwide at a suggested price of $3,499. Best Buy will be the first dealer to sell the new LG model starting on Aug. 24 and is taking pre-orders now on BestBuy.com.

This marks the third OLED TV that LG has released in 13 months, further cementing its market dominance in this new display category, while also making the technology more affordable than ever before to consumers. In fact, even with new features and design enhancements, the 55EC9300 priced more than 75 percent lower than LG's first-generation 55-inch class model, which first sold for$14,999 a year ago.

"LG is the only manufacturer to make big screen OLED TV a reality, and we're prepared to help them usher in a new era of TV technology," said Luke Mothschenbacher, Merchant Director of Televisions at Best Buy. "Best Buy is enthusiastic about this OLED TV because LG has combined incredible picture quality with an unparalleled cosmetic design that we know will appeal to our customers."

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