Best Buy Jumps Into Home Automation With Startup Peq

Electronics retailer Best Buy is entering the crowded home automation market through a deal with startup Smart Home Ventures, which designed its offering around ease of use.

Called Peq (pronounced “peak”), the service costs $9.99 a month for an unlimited number of gadgets connected to a wireless hub, which are sold in kits ranging in cost from about $120 to $490. Best Buy will start selling the products at 250 stores at the end of the month. Peq will also be available online and through a telecom company that is yet to be announced, according to a company representative.

As with most smart home offerings, the makers of Peq assume the primary draw for consumers is home security. Over time, the company expects consumers to add other connected devices, such as lamp modules and thermostats. The monthly service charge covers the ability to watch live video on a smartphone and record twenty video clips and 40 images a day. It also sends text or email alerts in response to certain occurrences, such as when a door or window sensor is tripped at an unexpected time.

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