Quirky, Mophie Founder Launches Wink for Smart Home Automation

Serial tech entrepreneur Ben Kaufman — the founder of Quirky, a New York-based startup that helps turn tech ideas into real products, and the popular Mophie iPhone case — is getting into the smart home space.
Kaufman is launching a separate standalone operation called Wink that will bring smart household items — think web-connected lights, refrigerators, thermostats and so on — onto a small network that can be controlled and monitored with just one app. This means you can lock the front door, close the blinds and lower the temperature all within the Wink app. The move was first reported by the New York Times.
"Quirky is an invention company that's powered by the community, so we've been following the trends they uncover for us," Kaufman told Mashable. "We started to recognize that about 20% of idea submissions had to do with the connected world, and that's when we started to take this really seriously."
Quirky originally built Wink for the company's collaboration with General Electric, but after prototyping the concept and showing it to retail partners, the company realized it could be a powerful tool in the connected world. In November, Quirky quietly created Wink as a standalone business with its own office and leadership team. While about five employees moved over to Wink from Quirky, it also hired about 30 additional staffers.


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