CEA Reports Continued Growth in Wireless, Multi-Room Audio System Sales

Nearly one in five (16 percent) consumers owns a portable wireless speaker, according to research released today by the Consumer Electronics Association (CEA)®. The study, Consumer Perspectives on Wireless Multi-Room and Portable Audio Solutions, explores the satisfaction levels among current owners of wireless multi-room audio (MRA) and portable audio solutions; which features are most important to consumers; and the future purchase intent for non-owners. 

Currently, one in ten consumers own a wireless MRA product, but nearly half of non-owners (44 percent) indicate interest in owning one. Portable wireless speakers, such as Bluetooth speakers, are also poised for growth, as 28 percent of consumers plan to purchase a related product in the next two years. 

Overall, nearly all owners of both wireless MRA products and portable wireless speakers report that they are happy with their products. Additionally, 91 percent of wireless MRA product owners and 85 percent of portable wireless speaker owners would recommend their products to someone else. 

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