Sonos Says Sales Doubled in '13 as Home Sound-System Market Grew

Sonos Inc., the maker of multiroom speaker systems, said revenue almost doubled to $535 million in 2013 as consumers increasingly used wireless technology with music services like Pandora in the home.

The closely held maker of high-fidelity speakers and streaming software is disclosing its revenue for the first time. Sonos is attempting to expand from its base of music enthusiasts to grab a bigger share of the $10 billion home-audio market, said Tom Cullen, a company co-founder, in an interview. The Santa Barbara, California-based company, which raised $40 million in 2012, is operating at break-even, he said.

“We’ve set ourselves up as the best-kept secret in electronics, but the scale of everything we’re trying to achieve really requires us to do things differently,” Cullen said.

Nine years after the company pioneered the whole-home wireless stereo market, it faces competition as bigger consumer electronics makers build products for the fastest-growing category in home audio.

Samsung Electronics Co. (005930), based in Suwon, South Korea, in October introduced the Shape music system, while closely held Bose Corp. developed its SoundTouch speakers. Bang & Olufsen A/S (BO) has released new wireless systems developed under an audio standard known as WiSA, in which Sharp Corp. (6753) and Pioneer Electronics Co. also are members.

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

Introducing the revolutionary Comelit Visto Smart Doorbell

Introducing the revolutionary Comelit Visto Smart Doorbell

The Visto Doorbell is a new Smart Doorbell from Comelit which combines a modern Italian design with all of the basic features you are looking for in a smart video doorbell. In fact, it is so smart that it can use the 2 wires from your existing doorbell and pass both the power and the data signals. This solves the common problem of having poor wifi coverage all the way at your front door. The Visto also has built in night vision, video recording on a SD card and in the cloud, motion detection, and multiple mounting options including an angle mount. The second thing we are introducing is the Visto Dealer referral program. Because we only sell through the Professional Distribution channel, we want to give our dealers who buy in that channel extra incentives to sell our product. For any security dealers or installers who go on our website www.vistodoorbell.com, and sign up for our program, we will offer the following: - Free referrals to customers in your area - Cashback program - 10% discount during the 1st month of the launch - Free Visto t-shirts and gear - A chance to win a trip for 2 to Venice, Italy Its that easy. Let us refer customer to you and get paid in the process. All while selling a wonderful Italian designed smart doorbell which is innovative and easy to install. So all dealers should protect the pro-channel and install products like the Visto which are made and sold only at your friendly local security and low voltage distributors.