The Internet of Things might not be what you're hoping for

Take a look at this chart. It shows Google's search trends for the term "internet of things", aka "IoT". That blip at the end lines up with CES -- the tipping point where suddenly talking about "IoT" became immensely fashionable.

CES may have started the flywheel spinning, but it was Google's acquisition of Nest that built up sufficient momentum such that the whole IoT thing may not stop for years.
But there's a problem with IoT, and it's ably summed up by internet satirists Joy of Tech:

Joy of Tech's riff keys into some online chatter that happened after Google's announcement about trust and privacy. In essence, whilst people were generally cool with trusting Nest's founders with private data about their home, they were not generally cool with trusting Google.

In this scenario, can you think of anyone who would be generally trusted? Microsoft? Apple? Facebook? They all have their own agenda when it comes to personal data. Really, they have the same agenda, namely that in order to realise their enormous investment in technology, they somehow have to turn you into some kind of asset.  Cont'd.


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