Home Automation Startup August Raises $8 Million From Maveron To Make Smart Locks Mainstream

Home automation startup August is getting ready to start shipping its first product to consumers early next year. But first, it’s raised a bit more cash to add personnel and ramp up production of its mobile-operated smart lock.

August raised $8 million in a funding round led by Maveron, with participation from Cowboy Ventures, Industry Ventures, Rho Ventures, and SoftTech VC. The new round brings total funding raised to $10 million, and previous investors include Matt Mullenweg, Mark Pincus, David Dolby, and Scott Belsky, among others. Along with the funding, Maveron partner David Wu will be joining August’s board of directors.

Bringing Maveron on board makes sense, as the VC firm focuses exclusively on consumer-facing companies, with other investments such as eBay, Zulily, Groupon, and Shutterfly. Wu, who joined Maveron in 2012, had personally invested in companies like Practice Fusion, Sociable Labs, Postmates, Beautylish, and Taulia, and sites on the board of Line2 and SeatMe.

With the new funding, August is getting ready to start shipping its first product, the August Smart Lock. The lock, which was designed by Yves Behar, enables homeowners and renters to access their homes or send virtual keys to others via mobile app. The August smart lock uses Bluetooth technology to enable users to automatically unlock a door when they are nearby, and it also has a feature called Everlock that can automatically lock a door behind you.

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Featured Product

Yale Real Living™ Assure Lock™ with Bluetooth

Yale Real Living™ Assure Lock™ with Bluetooth

The new Yale Real Living™ Assure Lock™ with Bluetooth replaces conventional keys with digital keys accessed through the Yale Digital Keys app for Android and iOS mobile devices, and through an app for the new Samsung Gear S2 smartwatch. The Yale app allows homeowners to unlock doors, send keys to others, control when others have access, get a message when someone enters, and revoke a digital key at any time. Unlocking the deadbolt couldn't be simpler, whether using the Samsung Gear S2 or a smartphone. With the new Samsung Gear S2, touch the watch app to activate the digital key, then touch the lock screen to unlock the deadbolt. With a smartphone, Yale's "Twist and Go" technology allows the user to hold the phone vertically when approaching the door, then twist it 90 degrees to unlock the deadbolt. Homeowners can also unlock the deadbolt using its capacitive touchscreen and a four- to eight-digit code.