38% of U.S. broadband households willing to purchase connected home energy management products
Parks Associates today announced smarthome research showing 38% of U.S. broadband households are willing to purchase at least one smart home energy management (HEM) product. Over 25% are willing to purchase two or more, including lighting controls, appliance switches, and thermostats that can be controlled remotely, but only 1% are interested exclusively in HEM products. Safety offerings such as detectors and call buttons are the most popular smarthome products.
"Nearly 40% of U.S. broadband households are interested in purchasing energy management products for the home, but in most cases, they want these products within a broader offering of smarthome products," said Stuart Sikes, president, Parks Associates. "At 2014 Smart Energy Summit, we will analyze strategies from utilities and telco/cable provider strategies, consumer engagement, partnership opportunities, and the impact of connectivity and big data on demand response (DR) and energy efficiency programs."
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