Sonos Introduces The Play:1, A Little $199 Speaker With Big Sound

Over the years, Sonos has built a reputation for producing high-quality stereo components that can magically connect to your own personal music library, as well as a large number of streaming services online. Today the company is introducing the Play:1, which is the smallest, most affordable product in its portfolio of wireless speakers.

The Play:1 follows a number of new products that Sonos has released recently, as it seeks to capture a new generation of fans who are turning to streaming music services to get their fix. There was the Sonos Playbar, released earlier this year as the centerpiece of its home-theater ambitions, as well as the Sonos Subsubwoofer launched a year ago.

In each case, Sonos is making components that are designed to quickly and easily plug in to any user’s home network and turn up high-definition sound with minimal fuss. Each piece works by connecting to the Sonos Bridge, which is like the central hub for any and all Sonos products in the home.

From there, products can be paired with each other in the same room, or they can be connected separately in different rooms to create a whole-home stereo system. Being able to connect, mix, match, and reconfigure your home theater system is kind of like “speaker LEGOs”, as one Sonos executive described it to me.

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