NPD DisplaySearch Reports Growing Global LCD Digital Signage Market
Global revenues for LCD public displays (i.e., digital signage) shipments rose 22 percent, from $733.6 million in Q1'12 to $896.9 million in Q1'13, according to the latest NPD DisplaySearch"Quarterly FPD Public Display Shipment and Forecast Report." Unit shipments grew 5 percent in the same period, from 514,800 to 539,000.
The majority of the revenue increase can be traced to the shift in shipments of larger-sized, higher-priced displays and increased shipments of displays with super narrow bezels, which are mainly used as a component in the build-out of video walls and other digital signage applications.
"We are starting to see the improved financial results of the planned shift in production to larger-sized panels," said Todd Fender, senior analyst of professional and commercial displays with Santa Clara, Calif.-based NPD DisplaySearch. "Premium models increasingly will be shipped with smaller bezels, higher brightness and higher resolutions — which all lead to higher average selling prices."
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