Samsung To Sell Under-$9K 55-inch Curved OLED TV

Samsung will begin selling on its web site and through select specialty dealers its first Curved OLED TV: the 55-inch Model KN55S9C. At $8,999.99, it enters the market at $6,000 less than competitor LG’s 55-inch Curved OLED, introduced three weeks ago at the Magnolia Design Center in Best Buy’s flagship Richfield, Minn. store.

Samsung vice president of Home Entertainment Dave Das said the price was achieved due to “better than anticipated yields,” which led to the company’s being able to deliver product at such a low price point.

He said the metallic-frame curved aspect of the set, which Samsung is referencing in marketing materials a “Timeless Arena’ that evokes the curved shape of an arena, would serve to distinguish it on a typical sales floor, where consumers are generally faced with a wall of “me-too” flat-panel TVs. The decision to market strategically through the same specialty channel through which Samsung has been marketing its  $40,000 85-inch Ultra HD, however, means that that dealer group will likely be better able to make the case for purchase through its caliber of sales personnel, Das said.

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