3D TV autopsy: Did it finally die, or was it never alive to begin with?
If you were shopping for a TV three years ago, you were probably bombarded with all kinds of talk about how cool 3D was and how it was the “next big thing” in TV viewing. Movies and sports would never be the same again, with characters and players popping out of screens and into your living room as if they were right in front of you. It’s now 2013, and 3D is but a footnote that barely measures up to smart TV features and the looming 4K Ultra HD resolution TVs. It all begs the question: Why didn’t 3D ever take off the way it was expected to?
There is no single answer to that question, but a variety of factors may have led to 3D’s seeming irrelevance. During CES 2010, 3D was all the rage on the show floor, and it seemed like an ideal situation for manufacturers and consumers, alike. It was relatively easy for TV makers to incorporate into flat-panel LCDs and plasmas, and it wasn’t going to cost consumers a premium to get the extra dimension onscreen. This may have looked like a perfect storm, but once you got past the action, it was all smoke and mirrors.
The introduction of 3D TVs around 2010 came smack dab in the middle of the fallout from the financial crisis, and TV sales were already flattening before the first 3D flat-panels could hit retail. With only a slight bump up in price and the promise of a flurry of 3D content, manufacturers thought this was the ticket to spurring more growth and churning dollars out of your wallet.
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