How the IT Industry Views AV

If you’ve ever subscribed to the line of thinking that says, “If we in the AV industry don’t sharpen our IT skills, those that already have them are going to swoop in and eat our lunches,” then you may be onto something. This line of thinking acknowledges that the whole AV/IT convergence has already happened and that more and more AV systems are really networked AV systems. It appreciates the growing market for digital signage, videoconferencing systems, streaming media and mobile collaboration and wonders, “Are we as AV professionals missing the boat here? Are we losing out to IT professionals?”

Maybe not yet, but if any of this sounds familiar, I submit this: The IT industry is as interested in the market for networked AV systems (and they should be) as the AV industry is wary that IT will win a lion’s share of that business. Ironically, IT appears to know exactly what it needs to succeed in AV: the knowledge that AV specialists already have.

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