How Monoprice Is Eating The Tech World From The Inside Out

Five years ago, Monoprice was associated with two things: HDMI cables and nerds. Being able to tell people about two-buck Monoprice cables, and to explain, with confidence, why Monster cables were a scam, was one of the wonderful small privileges of geekdom; today, it's one of the dwindling few.

In addition to making its boosters look smart, Monoprice had a pretty solid pitch. Its cables were cheap! They worked fine! The company was based in the U.S., processed orders quickly, had a return policy and answered emails. It was like eBay without the risk.

The minimalist web store has long since expanded to include more than just cables; today, it's best described as an accessory shop. But in January, the company announced that it was taking a broad step into a new market: It was going to start selling big-ticket electronics under the Monoprice name.

Click here for full article:

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

Luxul - Not just a router, it's EPIC

Luxul - Not just a router, it's EPIC

The network is the foundation on which modern entertainment, security, control and automation systems are built. The new Epic series of routers from Luxul are designed to help integration professionals build that foundation and deliver a great customer experience. The router is a critical piece of every network-connecting a local network to the Internet, controlling traffic and providing security. With the release of its new Epic series, Luxul has redefined the router, adding capabilities that make it far more than just a traditional router. In addition to being high-performing commercial grade routers, the Epic series offers a platform for optimizing the user experience in smart homes, workplaces, retail establishments and more. This experience is delivered through Luxul and third-party applications running on the Epic platform.