David Eun Explains Samsung’s Silicon Valley Invasion

David Eun once led Google and YouTube’s partnerships with media companies, turning their sometimes adversarial relationships into licensing deals. These days, he’s doing something similar, but from the hardware side of the business. As EVP of Samsung’s Open Innovation Center, Eun is charged with developing new digital content and services for a consumer electronics juggernaut that’s gunning for supremacy in everything from TVs and smartphones to refrigerators.

Onstage at D: Dive Into Media, Eun talked for the first time about Samsung’s plan to tap Silicon Valley entrepreneurs to drive its content and media business, and to turn its device portfolio into a massive content-distribution platform.

A cornerstone of that plan: Samsung’s new Open Innovation Center, which the company announced today at D: Dive Into Media. That operation is geared toward drawing on Silicon Valley innovation to fuel the technologies that Samsung sees as the next big thing.

“We’re doubling down on software innovation, particularly software that will enhance our products,” Eun said. “We’re focusing on investing in early-stage companies, and developing partnerships with them that can help us enhance the user experience of our customers.”

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