Why The Digital Signage Industry Will Grow In 2013

As I peek at 2013 coming just around the corner, I cannot help but notice how downward price pressures are intersecting with demand and driving digital signage market growth. As many benefits continue to be realized, I believe some are more important than others and point to what we can expect in the coming year.

As in any tech-fueled market, reducing cost while increasing efficiency are major factors that come into play when talking about market growth. This fact is highlighted by realizing that digital signage fits well into the corporate mantra of "doing more with less."

With digital signage, doing more with less is certainly one of the big benefits. And with noticeable price reductions in 2012 that are certain to continue in 2013, I concur with recent reports from IHS iSuppli, Platt Retail Institute and others who believe the demand will continue to build at a healthy pace.

Price reductions are being realized in every area of digital signage. For example, as hardware is getting more specialized for media playback on consumer-type products that are mass produced for a worldwide market, the digital signage industry either directly or indirectly benefits from the use of this mobile and media-centric technologies that have a considerable scale of economy in production. This scale of economy is being reflected in today's prices of media players and displays used for digital signage. Even on the software side, the use of Linux and the recent emergence of Android on media players leads the way to extremely low cost albeit more basic offerings, putting a small turnkey system at about the same price as taking the family out for a nice dinner.

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

Video Mount Products ERWEN-12E750

Video Mount Products ERWEN-12E750

The ERWEN-12E750 is a deeper version of our popular ERWEN-12E wall cabinet. With 24 inches of USABLE DEPTH, this is a workhorse of a wall mounted rack enclosure with the added depth you need for installing today's deeper components. With adjustable 4-post rails, a removable hinged wall plate, reversible tempered glass front door and optional fans for enhanced thermal management, the ERWEN-12E750 has all the features today's professional installers are looking for. Additional features and specs include welded steel construction, ships fully assembled, overall Dimensions - 25.3" H x 24.3" W x 29.625" D, works with all standard 19" rack equipment and accessories, rails have numbered spaces with standard 10-32 threading, adjustable front and rear rails, vented top and bottom, top and bottom cable routing knockouts, removable locking side panels, stabilizing hasp, load capacity - 120 lbs, black powder coat finish. MSRP: $479.00