Walmart moves "Black Friday" earlier on Thanksgiving

"Black Friday" arrives earlier than ever at Walmart this year, with customers barely getting to digest Thanksgiving dinner before holiday shopping kicks off at 8 p.m. local time.

Wal-Mart Stores Inc is loading up on electronic gadgets in a big bet that shoppers are ready to spend during the critical holiday season at its Walmart U.S. division. The holiday season generates more than a quarter of annual sales for the world's largest retailer.

"We bought deep, very deep, and we bought deep on items that matter to our customers," said Walmart U.S. Chief Merchandising and Marketing Officer Duncan Mac Naughton.

U.S. retailers are devising new ways to entice shoppers this year, as holiday spending is expected to rise only 4.1 percent, according to the National Retail Federation, down from 5.6 percent growth in 2011.

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