BOSE Goes for Digital Signage Audience Measurement

BOSE, world renowned for selling premium home entertainment and sound systems, are the new owners of a Signbox digital signage system. BOSE Singapore dealer, Atlas, have also purchased the signEye digital signage package that captures key audience measurement data and provides new analytical capabilities to better understand and communicate with their valued customers.

The signEye digital signage audience measurement system uses a digital camera in conjunction with the latest in facial recognition technology, to identify audience metrics that occur in the field of vision. The digital camera is embedded in the screen frame and will normally be located above or below a digital signage screen, so the recorded metrics are directly related to the content being shown on the digital signage screen in real time

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