TV's next generation may come from China
At last month's IFA 2012 electronics show in Berlin, one of the biggest head-turning products was from China-based TCL Multimedia. The company introduced the Ice Screen, a 26-inch Android-based smart display that reportedly offers the functionality of a tablet while aiming to capture the changing TV viewing habits of the youth market. It will debut in China as part of a partnership with Chinese Internet provider Tencent as the world's first large screen mobile intelligent cloud product.
Just don't call it a television.
"It is a 26-inch large display," says Hao Yi, general manager of TCL Multimedia Emerging Market Business Center. "It is not just for TV, as the younger generation doesn't watch TV like the older generation."
While the vast majority of its business still comes from China, TCL has also looked to expand into the international TV market. The company just released its monthly sales volume for August of LCD TVs, reporting a 38.7% total year-on-year increase, with a marked increase of LED backlight LCD sets specifically. In its overseas market TCL reported an increase of 36.5% year-on-year, with notable expansion in emerging markets.
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