JD Power Study: Still Little 3D TV Interest

The percentage of TV buyers who purchase a high definition television for its 3D capabilities remains very low- just 11 percent. That's according to J.D. Power and Associates' new 2012 High Definition Television (HDTV) Report.

Price (75 percent) remains the top reason customers choose specific TVs, followed by brand reputation (60 percent); positive reviews (37 percent); past experience with the brand (36 percent).

"While still finding its niche, 3D HDTV capability is not a leading force in purchasing a television," said Sara Wong Hilton, a director at J.D. Power and Associates, said as part of the announcement.

"One reason is that 3D HDTVs are typically more expensive than non-3D-capable HDTVs. Additionally, in order to view 3D media, special media players, and 3D glasses in some cases, are required. The extra cost could play a role in dissuading customers from adopting the technology at this point."

 

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

D-Tools System Integration Software

D-Tools System Integration Software

D-Tools, Inc. is a worldwide leader in data-driven system integration software. D-Tools' System Integrator (SI) is a complete estimation, design (via Visio or AutoCAD), and project management platform designed to fulfill the diverse needs of systems integration firms. SI offers improvements in virtually every functional area and adds 3rd party integrations to provide a complete end-to-end solution allowing data to flow seamlessly throughout the project lifecycle - from initial client contact through the ongoing service relationship. Along with access to a comprehensive library of manufacturer products, the application delivers a powerful yet easy to use solution that provides a positive impact on any integrator's business.