Five Tips to Help Retailers Achieve Greater Satisfaction From Digital Signage

A recent survey reveals many retailers aren't exactly where they want to be with their IT technology, including digital signage. These five tips can help.

Retailers realize the important role IT technology, including digital signage, will play in their continued success, but many say they aren't using technology to its full potential.

Those are two important findings of a newly released survey from CompTIA, a non-profit association for the IT industry. The report "Retail Sector Technology Adoption Trends Study," finds that 72 percent of retailers surveyed see technology as important to their business -a level that is expected to grow to 83 percent by 2014. However, only 7 percent say they are exactly where they want to be with the use of technology. Twenty-nine percent say they are close to their ideal application of technology.

The study also reveals that digital signage is seen by retailers as an important part of their IT mix. The CompTIA study finds a third of retailers said they currently use digital signage, and 20 percent intend to begin doing so soon. Seventy-one percent of respondents said the most popular application of digital signage was for announcements of sales and other promotional offers.

Given the survey findings regarding satisfaction with how well technology is being used and the importance of digital signage to retailers, the need for some advice on how to make the most out of digital signage technology seems apparent. These five tips should help put retailers on the right track.

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