NPD DisplaySearch Revises Digital Signage Display Forecast

The global market for public displays remains strong, but in recent quarters, flat panel display manufacturers have emphasized revenue and profit over volume, thus lowering the overall unit shipment outlook for this category.
As production of plasma displays continues to wind down, LCD-based commercial displays have yet to fully fill the void, according to the recently released NPD DisplaySearch Quarterly FPD Public Display Shipment and Forecast Report.

With reduced production of plasma, the public display market fell 13 percent year to year; however, LCD public display shipments were up 23 percent year to year, according to the report.

Forecasts still show strong growth, with the market set to push near 12 million units sold in 2018, an increase from just under 3 million units in 2011. Growth will be driven by new applications for public displays such as digital signage, interactive white boards, video walls, electronic menu boards, as well as the global trend toward urbanization in developing countries seen most visibly in China.

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