Digital signage now part of AAA hotel ratings

AAA recently updated its diamond rating system for North American hotels — and included digital signage as part of its rating evaluations.  The organization revamped its "Approval Requirements & Diamond Rating Guidelines" for lodgings, the blueprint for assigning ratings of one to five AAA Diamonds following successful on-site inspections at more than 30,000 hotels throughout North America.

Digital signage and self-service kiosks, and how they contribute to hotel atmosphere and services, were among the considerations noted in the inspections, AAA said.

"Traveler expectations and travel industry capabilities continue to evolve," AAA tourism information development director Michael Petrone said in the announcement. The new guidelines address changes that have occurred since the last update in 2007. With input from AAA's full-time hotel inspectors, AAA members and industry professionals, the updated guidelines reflect current AAA member expectations and travel trends.

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