33% of Cord Cutters Gone for Good
I’m a cord cutter, so I can relate to this. I don’t miss my $100+ per month cable bill and with prices set to hit $200+ per month by 2020, I don’t think I’ll ever go back. In a recent survey by deal aggregator TechBargains.com, 33% of the 1604 respondents have already cut the cord and said they would never return at any price.
The survey also found that 29% of respondents are cord cutters, with 83% of those stating that subscription is too expensive. The remaining 17% primarily cited content being limited in quality and variety. At 74%, Netflix is the leading streaming content provider, beating YouTube by 13%
I cut the cord a few years ago. It was a bit of a learning curve getting everything setup and there’s some upfront investment required, but it’s getting easier every day. Hulu’s recent support for the AppleTV is just another stepping stone to cord cutting nirvana.
Cable companies are not sitting on their laurels. Most are now offering multi-room systems, home automation, cloud-based energy management and several hundred megabit download speeds to try and retain subscribers.
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