Scala Provides Five Tips for Retailers Getting Started with Digital Signage

Scala Inc. today offered five tips for retailers that are looking to get started with digital signage systems to educate consumers about available products and services, cross-promote products and improve the customer experience.

A recent retail sector technology adoption study from CompTIA found that one in three U.S. retailers currently uses digital signage with another 22 percent planning to implement soon. Among the top ways retailers use digital signage are for sales or promotional announcements; photo displays including images of customers using products; and custom videos such as tutorials, advice and customer testimonials.

“A growing number of retailers are adopting digital signage because they see it can help them alter the usual shopping patterns of consumers,” said Marcy Patzer, senior director of retail strategies, Scala. “By enabling this change even for a split second, retailers entice customers to stop their routines and direct their attention to something new. That split second can truly transform consumer shopping activities and buying cycles.”

Scala offers retailers the following five tips as they look to get started with digital signage:

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

MIDLITE® - Power Jumper IC™ HDTV & Sound Bar Power Relocation Kit with Interconnect

MIDLITE® - Power Jumper IC™ HDTV & Sound Bar Power Relocation Kit with Interconnect

The Power Jumper IC™ HDTV & Sound Bar Power Relocation Kit easily conceals power & A/V cables within the wall for a professional appearance. The kit is recessed and features a new low profile in-wall jumper that can be fed through 1" diameter holes. The metal strain relief bracket provides a solid connection for the interconnect. The kit comes prewired and does not require an electrician for installation. The Power Jumper IC™ is available in three options, HDTV, Sound Bar and HDTV & Sound Bar.